Joygame Select Steam Publishing Is Live

What is Joygame Select Steam Publishing?

We know making a game is hard. It takes time, craft, and real mastery, and as both gamers and professionals, we genuinely respect that. But succeeding on Steam is a whole different challenge, almost like an entirely new game mode. Because on Steam, it’s not enough to publish your build and call it a day. You also need to solve wishlists, your Steam Store page, positioning, marketing, and visibility simultaneously. The sentence we never want to hear is: “My game is good, but nobody sees it.” So we said: Okay, we need a system that actually works.

“Who Are We?” Let’s Keep It Short: You Matter Most.

Joygame Select is a developer-first, global publishing model focused on indie/AA studios on Steam and PC. In other words, Joygame Select is a Steam game publisher. We curate our projects carefully. We don’t do “copy-paste campaigns.” Instead, we build a custom marketing approach for every game, something that truly fits the title. We bring successful Turkish developers and global studios into one shared pool, and we work toward a common win.

Our Power Isn’t One Team! It’s Our Co-Publishing System

What makes Joygame Select strong isn’t a single crew; it’s the co-publishing structure we designed and refined. The model is clean and simple:

• Joygame handles publishing and operations.
• G.I.T leads marketing / PR / creators / community.
• Netmarble provides global support.
• Your studio (our partner) stays the owner of the game, and keeps creative control.

Joygame Select Steam Publishing Is Live

Don’t Be Surprised: Our Share Is 0% for the First $50,000 Gross Revenue. It’s All Yours.​

Yes, you read that right, no typo. Let’s say it again: Until your game reaches its first $50,000 in gross revenue, Joygame Select’s revenue share is 0%. That first $50K gross is 100% yours. After that threshold, the revenue share defined in the agreement starts. And you’ll see how fair it is in our very first call. And “gross revenue” is clearly defined: it’s the amount after refunds/chargebacks, but before Steam’s commission and mandatory deductions are applied. If you don’t earn, we don’t earn.

Marketing Budget: Not Taken from You. Period.

This alliance exists for a reason. One of the biggest fears for young founders and developers is this: publishers say “we did marketing,” and then later deduct it from the developer’s share.

That’s not how Joygame Select works.

In our standard model, marketing spend is not deducted from the developer’s revenue share. The budget and plan are set together, and execution and reporting are fully transparent. Since 2009, we’ve published hundreds of games across local and global markets, across multiple platforms, and we’ve actively worked on the marketing of hundreds of games and products. Now we’re ready to bring that experience to you.

So What Exactly Do We Do?

Let’s get to the “what do you actually handle?” part. There’s more, but here’s the short version:

• We turn your store page into a sales machine: capsule / trailer / tags / copy.
• We don’t leave wishlists to luck: planning + visibility + perfect timing.
• PR + creators + community: we announce the game and grow the audience.
• We play globally: growth strategies across Asia / US / LATAM / Europe / MENA / CIS / Türkiye.

What Kind of Games Are a Better Fit?

We’re not restrictive by genre, but our focus is very clear: PC games. Projects with a strong concept, clear marketability, and high replay value naturally come first. Games that are basically mobile titles forced onto PC, or copycat projects with no real USP, are usually not our priority, and won’t be. We’ll be selective. You’d want that from a publisher, too.

What Should You Send to Apply?

For the fastest evaluation, these are enough for the first step:

• Your Steam Page
• A deck about the game and your studio
• Gameplay video / trailer
• Current build status
• Team info, timeline, and goals

Ideal stage: a Vertical Slice or a playable alpha, because we’re gamers too, and we want to actually play and see it. Come knock on our door. If you don’t, we might show up at yours. Let’s meet, talk, and move forward together.

Contact Channels

• 🎮 Application Form: https://www.joygame.com/select/oyun-kayit
• 📩 Mail: [email protected]

You build your game. We’ll conquer Steam together.

We’re ready when you are.

Joygame SELECT Team